Purpose & Vision

Police & Nurses Purpose

"By putting our members first we are the most trusted and highly recommended provider of financial services"

“Real people, building real relationships, delivering real value”

The Police & Nurses strategic purpose evolved following an extensive review from all of the Society's stakeholders. It reflects the future aspirations of both our members and our organisation, and guides the choices and decisions we will make today to determine the Society's capabilities and competencies of tomorrow.

The Strategic Purpose impacts every aspect of the business and acts as a guiding light for the future of the Society. It ensures an alignment between current initiatives and our future, and ensures our conduct and values support the strategic direction.

In order to achieve our vision and purpose, the Society has established five key strategies:

• Putting the member first through enhanced distribution
• Developing a member first brand
• Building a member first culture
• Putting the member first using better information & knowledge
• Putting the member first through profitable balanced growth